Increasing your website’s visibility and getting a good placement in search results may seem tough, but you can make life a lot easier for by taking some simple steps to help new customers find you and the search engine giant know you’re there.
These three tactics will help you increase your website’s visibility and in turn increase traffic to your site.
- Publish useful, high quality, relevant content
“Dwell time” is the actual length of time visitors spend on a page before returning to the SERPs and it can affect SEO ranking.
Quality content is the number one driver of your website’s visibility on search engines. When you provide useful, high quality, relevant content, visitors tend to stay longer on your website which increases site traffic and improves your site’s authority and relevance, and therefore increase the dwell time.
According to this research, the average web page that ranks on the first page of Google has over 2,000 words of content.
Granting that word count doesn’t rule the SEO realm – you have to write really great content. Quality content gets the conversions and higher rankings. Longer content gives you the opportunity to provide more value to readers, include more relevant keywords, integrate more outbound links, and of course, get website visitors to spend longer time reading that increase dwell time.
Never sacrifice great writing for SEO. The best pages are intended for the user, not for the search engine.
- Quick loading time
In today's technological world, the world moves fast. Customers have no patience and expect fast and reliable online user experiences from every website. Based on a study by Akamai, about half of web users expect a site to load in 2 seconds or less. If it doesn’t load within 3 seconds, users tend to abandon the site that causes bad impression and will never return.
One more thing is that Google take page-loading time into account in their website ranking algorithm.
Evaluate regularly the page speed of your website using Google's PageSpeed Insights and make sure it’s up to standard from various devices.
Your website’s visibility and SEO ranking improves when visitors stay on your site longer, view more pages, and repeat their visits.
- Eye-catching call-to-actions
An effective call to action buttons are perhaps one of the most powerful and important part of your website that lets the user know what to do next. So you need to provide CTAs that are simple, understandable, and easy-to-use to make it convenient for users to purchase products and services or get them to take a desired action which will improve conversion rates, and ultimately help your website achieve its defined objectives.
Examples of Calls to Action
On a blog, the CTAs can be:
- Read more articles
- Sign-up for our newsletter
- Share on social media
Whereas on an ecommerce site, the CTAs can be:Buy Now
- Shop Now
- Purchase Now
- Add to cart
- Add to wishlist
In each case, the CTAs on the page tell the user what action to take next which persuade them to take the final step and continue interacting with the site and moving further down the conversion funnel.
To make your CTAs eye-catching, try testing a few variations of colors, text, and more on your website to see how well it works!