A website represents as the physical storefront of a company online and it is important to project the best image of your company through a well-maintained website. As the digital world is continuously evolving, the competition is also growing. That means you must have to keep up and compete excellently in the digital market through your website.
However, simply having a website isn’t really enough. Once a website is up and running, it often needs to be well-maintained. If your site isn’t functioning properly, you could be losing valuable customers – and that is going to impact your business’ bottom line.
Check out these 5 important reasons why regular website maintenance is important.
1. Improve SEO and ranking
There are hundreds of millions of websites similar to your niche that are currently up and running on the Internet. One of the most significant aspects of website maintenance is the implementation of search engine optimization (SEO). If you want to rank your website on the first page of SERPs (search engine results pages) and get more traffic to your site, you must need to make your website updated, fast and free of errors while providing something fresh, valuable and quality content to users.
Remember, Google loves new content because Google want to present the best quality content to their search engine users. Whenever you update your site with new content, search engines will crawl your site and raise your rankings.
2. Ensure security
Technology has its downfalls and hackers are always seeking out for a vulnerability; your website could go down or get deleted. This means, your website must be well-maintained, regularly supervised, and updated with the latest security to avoid any loss just because of failing to keep your business website well-maintained.
You should also practice generating strict unique password every three months. Invest on a two-step or multi factor authentication software to be installed in the network and internal programs to reduce the likelihood of password cracking.
3. Provide the best experience for new visitors
A well-maintained website leaves a good impression on new visitors. When a user visits your website, it will only take a few seconds to gain their trust. When a visitor encounters broken links, 404 errors, browser incompatibility or outdated information, these doesn’t provide a good first or subsequent customer experience and affect your company’s reputation, reducing the odds of customers revisiting your website.
The best way to ensure first-time visitors revisit your page is to make your website responsive, user-friendly and appealing while more importantly, up to date with the most relevant and fresh information about your company such as contact information, pricing lists, social media icons, products and services menu.
4. Keeping current customers interested
As the saying goes in marketing, it is easier to keep a customer than to get a new one. So, maintain the level of interests of your current customers with your company and keep them satisfied and excited about your products and services by regularly updating your website.
If you have a blog, try to write one new blog post a month with fresh, relevant and shareable topics and give them a good reason to take action. You can also offer special product or service, promotions, sale or signing up for e-newsletter. An easy way to update your website and drive traffic to it is to regularly add new and actionable content to your website.
This way, many of your customers will bookmark useful resources from your website and will check now and then for updates. If you regularly provide your current customers with new content, you can build a solid trust relationship that would make them keep coming back.
5. Back up important data or files
Once something is online, it can be dispensable and this includes your website. You can never expect that your website host is doing everything for you. As mentioned above, technology has its downfalls and hackers are always seeking out for a vulnerability; your website could go down or get deleted and you can’t afford to find out that backups were never done.
Always make sure that there is a technical supervision to your website to keep the system updated and that your website is kept backed up on a regular basis. A fundamental part of website maintenance and a great precaution just in case anything bad is going to happen to your website is to do a back up once a month. This means that any data, file or content that may seem loss could be recovered by going to the backup.