Search Engine Optimization
Search Engine Optimization or SEO in short is a term that encapsulates everything you need to do to develop the ranking position of your website in the different search engines.
So what do you think are search engines looking for and how can you put up a website in a way that will gratify both your customers and visitors, as well as Google and other search engines? Most crucially, how can local SEO help your presence on the web become more beneficial?
Every day more and more mobile devices are activated across the world, this astounding increase in mobile searching linked to the increase in local searches. We consider mobile as the future now and that is even more true for local business, whose customers are habitually on the go and looking for you on their mobile devices. According to Aabaco Small Business, about 88% of mobile users use the web to search for local content. This is four percent higher than desktop users with 84%. While speaking locally, Singapore has 3.70 million total number active mobile internet users. Businesses then should take advantage of this kind of mobile growth for local optimization which can increase traffic, build brand authority and boost reputation. These three are the most important factors towards the success in bridging the gap between digital and physical stores.
As Google gets more searches from smart phones these days as illustrated with their recent Hummingbird update, they consider mobile search top of their priority as one of the criteria’s to determine a website’s ranking in search results. Make sure your website is optimized for mobile with a responsive design approach as it is the currently best solution in combination with both SEO and user experience. Mobile traffic continues to increase and there is no sign of it slowing down.
Your company website is an accurate reflection of your company’s brand identity. A mobile-optimized website helps you stand out and presents a affirmative, up to date brand identity for your organization. If your website is not mobile-optimized, it will result into a bad implication about your brand identity to individual users attempting to browse via smart phone. According to Business 2 Community, 48 percent of customers say a website that works poorly on mobile is an indication of a brand that “doesn’t care.”
It surely leaves a bad impression about your business if a user or customer had a bad experience on your site. A poor mobile experience can hurt your brand’s reputation. When people are visiting a site that is not mobile friendly, they will get disappointed, simply just leave your site and will look elsewhere if presented with this option. For this reason, it will make customer less likely to engage with that brand in the future. Protect your brand's reputation by having a mobile-optimized website to keep away from negative impact to your future business.
According to We Are Social, mobile is dramatically changing everything. Mobile phones aren't just a more convenient way to access the internet; they’re changing people’s fundamental connected behavior, whether it’s shifting our social media habits to a more one-to-one, private conversation context, to accessing M-commerce whilst we’re at physical world stores, to paying for things directly in those physical stores and on public transport using mobile wallet. So, if you’re still wondering about how to optimize your website for mobile, you’re being left far behind; success tomorrow won’t just be about a mobile web presence, but about optimizing your entire organisation for a mobile-centric world.
In case you don’t have the presence in mobile devices yet or if your website is not mobile-optimized then you are already at a major nuisance in terms of local search, you need to get up to speed. Since more of customers use their mobile devices rather than desktop these days for local searches being performed, it's about time to fire up looking into getting your website mobile responsive so that when your customers visit your website, they can have a better and pleasant experience. Take note, when someone visits your website on a mobile device and they have a tough time navigating it they will just leave immediately and find a website that is mobile-optimized.
Provide an even more attention to how the most important pages on your site such as to your product or services page or contact page — look to mobile viewers. Be cautious from technologies that are less functional on all the rage devices like Flash or PDF. The small investment required to transform your website into a responsive design is well worth it.