Your website represents your business as it serves as the storefront of your company on the web and it is important to project the best image of your business through a well-built website. An effective website is something that when implemented properly, can have a major effect on your marketing efforts, and the overall success of your company.
Check out these 5 signs to examine if it's time for you to have your website redesigned.
Not Responsive or Mobile-friendly
Having a responsive web design can enhance the visitor’s experience on different platforms like computers, laptops, tablets and mobile phones. Nowadays, mobile device use is increasing at a rapid rate. Mobile devices are used throughout the day and more than 90% of the world's internet users go online via a mobile device. This means potential customers are more likely to search for you through their mobile device because it is the most convenient way to access the internet anytime, anywhere.
In order to meet the needs of the market in today’s digital age, having a website that works on any device, regardless of screen size is a must. A well designed and responsive website let every visitor to access your site on the go and provides a great impression of your business.
SEO encapsulates everything you need to do to develop the ranking position of your website in the different search engines. Google occasionally rolls out a “major” algorithmic update (such as Google Panda and Google Penguin) that affects search results in significant ways, meaning your business’ website must keep up-to-date accordingly.
Remember, the majority of potential customers will find out about your business online and so search engine optimization must be treated as an extremely significant factor to rank your website on top of SERPS (Search Engine Page Results) making it easy for them to find you.
Slow Loading Speed
Usability is a huge factor to a website design. Nowadays, everybody is becoming more and more impatient and as much as possible we want everything on the web to be lightning-fast. This could only mean that a long load time can be very off putting to every website visitor and if your website has a slow loading speed, your visitors will 100% leave your website and go to your competitors before your page has even loaded or without even interacting with more than one page.
Remember, the longer your website takes to load, the more customers you’ll about to lose.
Customers visits your website to get the information they need immediately without having to call your business and talk to a salesperson. A website with old content and outdated information sends the wrong message about a company. If your business changes hours, locations, products and services or if it includes errors or wrong info, your company's perceived credibility and competence might suffer.
Have you ever visited a business website you’re interested in only to find out that they are close when you thought they are open because it is what they have showed up on their business hours’ details? This could be turning off customers and harming your business. This make customers feel disappointed and will most likely click away from your site and visit your competitors instead.
Customers don’t want to deal with a business that seems outdated and out of touch. When they see that your web design hasn’t been updated or that your content has been abandoned, they may think you don’t care about your business anymore. Worse case is, they may think that you don’t care about their website’s visitors.
High Bounce Rates
Are you seeing high bounce rates on your website?
The Bounce Rate, as defined by Google, is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page. High bounce rate is bad if the success of your site depends on users viewing more than one page. You can check your bounce rate inside Google Analytics.
There are many reasons for a high bounce rate, including an unattractive web design. If your site has not been updated for a while, it’s possible that visitors will find it unappealing, and unreliable. This could be a reason that visitors may not want to engage with your site at all. Web redesign is the solution to this problem. You’ll need to start by catching up with the latest web design trends to have knowledge on which encourage users to engage more with your business.