The ways of conducting business over the past two decades has transformed significantly in terms of how they operate. Websites becomes mandatory for businesses to build their brand and increase business. This is called ecommerce.
The overall goal of your Ecommerce web design is to sell a product and generate revenue. To achieve that, here are some of the elements of ecommerce web design that are must-have for any progressive online business.
1. eCommerce Checkout
The checkout process is the most important aspect of your entire ecommerce website. An ecommerce checkout page far surpasses any other element of the website in terms of importance so if you make it too complex for customers to purchase products on your site, then you’re only turning them away to competitors.
You should also ensure that you allow a “guest check out” option as many studies have shown that when a user wants to buy a product online, they don’t want anything that would disrupt the purchase process. One of the major disruptions is making them to login or register before they can purchase. Of course you want to collect the data of customers for tracking analytics or just to get them on your mailing list, but at what cost if they end up leaving and lose a deal due to having them create an account?
And finally, you must ensure that you let your customers shop with confidence with a secured checkout system. Enable SSL encryption to make your checkout as safe as possible, and ensure that you make it as easy as possible for your customers to pay for their purchase. This is essential for increasing conversions and sales. The easier process they need to jump through in order to purchase, the better, as then there will be less purchase abandonments.
If you want to have the best ecommerce check out page, don’t hesitate to call in a professional to do it for you. This is one important element of your website that you need to focus on.
2. Highlight Contact Info and Feedback
Including your contact information on your website is one of the best practice a business owner should do. This allows users to contact you easily whenever they need assistance in order to make a buying choice, so create a “contact page” on your site and get your contact details readily available on an obvious place such as I header and footer.
This will help you build trust with your customers by knowing that they can reach you anytime they want. In case they have queries or something goes wrong, your customer will have the option to let you know about it. This will give them better user experience and in turn, help you make and sustain long-term relationships with your customers.
Everyone has his its own preferred way to contact a company, some will prefer to send an email, some will want to call via phone and some other just simply want to leave a message directly on your site. A feedback form is another option. This way, if you are not able to chat with customers regarding their queries, a simple feedback form would probably be helpful. Keep in mind that these feedback forms should be regularly monitored and send fast replies to address their concerns.
3. Add Wishlist
A wish list is a feature that includes collections of desired products saved by customers to their user account for future interest in case they do not have enough money to buy it for the moment. People often forget what they liked on a website from their previous visit, but offering a wish list is definitely an effective way to remind themselves for what they liked before. This way, you are reducing shopping cart abandonment and increase sales from customers who showed intent but didn't end up purchasing.
You may also jump one step further by sending an email to your customers to gentle remind them about their wish list or a decreased price of their saved item/s.
4. Enable Zoom Option for Pictures
Every ecommerce website display a lot of pictures to show their actual products to customers. For better experience, adding a zooming possibility is a great option for customers to explore every detail of product photos. Not everyone buys a product without looking in every detail of it. Even at a physical retail store, people tend to closely examine the item before purchasing it.
Allowing customers to see more details about your product is essential. It can reduce the number of returns and refunds through better, informed decisions.
5. Clear Calls to Action
A simple way of encouraging customer purchase is by integrating CTA (or Call-To-Action) in the website by way of attractive buttons, images and links accompanied by an actionable text that explains to the visitors what to do next. Never leave it up to the visitor to decide what to do first, or next. Do it for them and make it clear for them.
An effective call to action can have a positive impact on revenue while also expanding customer reach. Some examples of effective CTAs are:
On a blog, the CTAs can be:
- Read more articles
- Sign-up for our newsletter
- Share on social media
Whereas on an ecommerce site, the CTAs can be:
- Buy Now
- Shop Now
- Purchase Now
- Add to cart
- Add to wishlist