E-commerce, also known as electronic commerce, is generally associated with online shopping. It is the buying and/or selling of products and services through the internet. E-commerce makes use of standard technological maintenance to make sure of the smooth carrying out of online store sites, financial transactions, as well as everything to do with providing and delivering products and services to consumers. Starting an e-commerce business is not easy and it needs hard work with various process and decisions that need to come together at the right time.
In Singapore, E-commerce seems like a no-brainer. It boasts a stable economy though it is only a tiny market, astounding internet and smart phone penetration, and a strategic position smack in the middle of numerous developing economies. Studies shows that e-commerce user penetration in Singapore is at 57.31% in 2015 and is expected to hit 74.20% in 2020. E-commerce is relentlessly blowing up throughout Southeast Asia, and Singaporean start-ups have stirred to take advantage, even while conquering their home market.
As technology is rapidly evolving, there is greater need for business to find out new ways to connect with their customers. With up-and-coming wearable technologies and refined mobile products, customers are shopping online in more ways than one and are using technology on a daily basis. Therefore, shoppers are online and connected more than ever before and the natural evolution of technology around the globe is influential in the way people shop, influencing how business go about attracting new customers. To take advantage of this, you should now plan and start launching an e-commerce business. Here are three reasons why you should launch an e-commerce business:
1. Worldwide e-commerce is constantly growing each year
In markets, may it big or small business, retail e-commerce is maintaining its notable growth. Can you imagine how many existing online stores there are in the world and how big the e-commerce market is? According to eMarketer, global e-commerce sales are expected to arrive at almost $2.5 trillion by the end of 2018. The US market alone is expected to grow up by somewhere between 11.6% and 16.5% from 2013 to 2018. China is expected to become the world’s 2nd largest e-commerce market with a projected $1 trillion in retail e-commerce sales by 2018, while the UK market is expected to produce about one-quarter of that figure.
We can therefore conclude that the markets entering the e-commerce playing field is emerging rapidly, there is no better time than now to tap into the world of online sales. Opportunities are indisputably growing constantly day by day.
2. 80% of world's population has made an online purchase at least once
80% of people have made purchases online, which is only going to increase as the years go on. Thus, capitalizing on such a vastly recuperating stream of revenue does make sense. Yet, e-commerce business owner should give attention on building trust and credibility about your brand resulting into more leads and sales, and that should be considered as their main goal. Always maintain the commitment to constant improvement from secure and trouble-free payment forms to content hitting your customers’ soft spots to build a loyal product fan base. The key factor in running an e-commerce business is trust. In view of the fact that many people nowadays are purchasing online and evidently trust online retailers more these days, online security and data privacy are still their major concerns. Consequently, e-commerce business owners should be committed to ensuring consumer's privacy is protected to uphold the trust gained from them once they purchase your products or services.
3. Easier to compete
We couldn't agree more that marketing and SEO play a massive role in growing an online presence. Think about it: why do buyers wouldn’t prefer you over the local chains whilst you already provide better products and services than the big guys? At the moment, they won’t prefer to choose you because they can’t find you. If you’re still on the hurdle, probe the possibilities. There really is no better way to grow your small business into a true force of retail than opening an e-commerce branch to serve your buyers’ needs.
The most astonishing facet of e-commerce is its capability to bang on sales and marketing efforts instantaneously. There are many great reasons to start an e-commerce business. However there are also things to consider if you decide to use e-commerce. It is essential to identify your expectations from the outset, the sales leads you are looking to generate and the intensity of sales you are hopeful to make. Make certain that targets are positioned on form so that you can assess the success, or otherwise, of your e-commerce activities.