Social media marketing, or SMM, is a form of internet marketing and an effective method in gaining traffic or attention that improves your brand presence through various social media sites.
According to Statista, the number of worldwide social media users is expected to reach 2.95 billion by 2020, around a third of Earth’s entire population. And, Facebook is currently the biggest social network worldwide that has 1.71 billion monthly active users. Other social media sites might not have as many members as Facebook, but their numbers are constantly increasing.
We can’t deny that social media marketing is an effective marketing strategy for businesses to connect with existing and potential customers across the internet. These key benefits will show you how important it is for your business to start investing in social media marketing.
Drive more website traffic
Social Media is one of the best ways to promote your website. Sharing relevant and compelling contents on social media will attract users and will probably like or share your content on their own social networks. This serves as a reason for them to click and visit your website that builds domain authority and improves organic search rankings therefore generates more traffic to the website. Google and Bing both pay attention to social signals like this when they decide how to rank links on the search results page.
Increases brand awareness
Social media marketing is a powerful marketing tool to introduce your brand to social media users whilst building brand awareness. Through social media, businesses can showcase their products/services, post promotional activities, share images, videos, news, updates and events to gain attention and awareness from potential customers.
A study by SocialMediaToday reveals that, 83% of customers prefer to connect to the brand on Facebook and 53% on Twitter. A study by Nielsen also reported that 46% of online users count on social media while making purchase decision and 50% of shoppers made purchases based on the recommendations on social media websites.
Improves brand loyalty
Social media plays an essential role in building more meaningful and longer relationships with customers that brings a unique value proposition to brands. Using multiple platforms at the same time successfully build loyalty from wide ranging audiences.
Better Customer Service
More often than not, social media acts as conversation channels for businesses thus providing a better service through interacting directly with their customers. It helps businesses to answer queries and resolve problems and negative feedbacks right away.
According to Social Media Examiner, responding quickly and appropriately to negative social comments can help you increase customer loyalty and retention. Sproutsocial also shows that 42% of respondents expect a response within an hour. 32% of respondents expect a response within 30 minutes.
In the end, social media marketing plays an important role in generating leads and thus increasing sales to all kinds of businesses. According to Social Media Examiner, 92% of marketers say that social media is important to their business. While more than half of marketers who've been using social media for at least two years has helped them improve their sales.