Email marketing or e-mail marketing is one of the many ways to promote your business nowadays. An email marketing campaign is a powerful and cost-effective solution that gives you the power to reach customers in a place most people visit every day — their inbox. After all, it is the most profitable means of marketing that can generate up to 3800% ROI.
In business, every penny spent on marketing must be money well spent. Email marketing is an efficient way to ensure that businesses can reach out to your customers, grow your business, and build your reputation. Here are top benefits of email marketing for businesses.
1. Raise Brand awareness
You know building awareness for your business is important. Email Marketing is an excellent channel to build and maintain brand awareness with your business. When a user subscribes to an email list, he or she has shown a desire to engage with a brand. With each email sent, each of your email subscriber is being exposed to your business and your brand.
With, your business will consistently build value. The key to developing brand awareness through email marketing lies with the right email marketing strategy, consistency, targeted content, personalization, and highly optimized campaigns. In doing so, you stay top-of-mind with your audience which gives your business stands a much better chance of turning those leads into clients and clients into loyal customers.
2. Increase website traffic
Whether you’re an e-commerce business that sells products online, or a retail store that wants to increase traffic to your website so that you can bring more people into your store — email marketing campaigns can help. As you regularly send emails to your subscribers, remember to always include at least one call to action to your email content. Consider what links you can include to drive them back to your website.
Here are examples of effective call to actions:
- Shop now
- Read more
- Browse now
- Buy now
- Curious? Read on
- Get started
Make your call to action should stand out by giving it a few design decisions that encourage subscribers to click. Use a button rather than a hyperlink to increase conversion rates by as much as 28%.
3. Establish customer loyalty
Most business owners understand the importance of customer loyalty. Customer loyalty is an essential element for businesses to attract and retain customers through great service and marketing tactics. It’s about building a good relationship between your business and your customers, providing them with outstanding service and value—whether you are educating them, entertaining them, or solving their problems.
One of the most effective uses of email communications is to build customer loyalty, trust and satisfaction. When you use email marketing to get your customer loyalty, it allows you to effectively communicate with customers by sending personalized emails and build stronger relationships with your customers.
- Drives conversion
When it comes to conversions, there isn’t a more powerful channel than email. Email conversion rates are higher than search and social combined. In fact, the average click-through rate of an email campaign is around 3% (of total recipients), whereas the average click-through rate from a tweet is around 0.5%.
Email marketing is an important channel for maintaining a strong relationship with customers and driving conversions through targeted content and offers. When you have an audience of people who subscribe to receiving updates from your business, you’ll be able to think differently about how you boost conversion and sales throughout the year.
- Improve communication
If your business depends on having a reliable way to communicate with your clients, you need to have an effective communication channel you can trust. Email marketing is one of the most easy, quick to get started, and inexpensive marketing strategy to get your marketing message in front of your audience. Having a strategic email marketing plan is important to have in place for your personal brand in order to best connect with your subscribers. You can also use automated emails to personalize your emails which can increase your one-to-one marketing communications.
In today’s ever-changing digital world, email marketing is a must. There are countless benefits of email marketing for businesses. It all boils down to the fact that email marketing incredibly delivers exceptional results. However, if you haven’t considered it for your business already, now is the time.