Marketing is an indispensable part of any business which one cannot ignore. You may be struggling about deciding which kind of marketing is best for your business. Should you go with digital marketing, or stick to the tried and tested methods of traditional marketing? Although both have their own perks, it can be tough to choose one.
What is traditional marketing?
Traditional marketing is a conventional method of marketing has been used by companies for years with proven success rate. It can be considered as an outbound strategy where in a company can reach out to potential customers and convey its brand message. Traditional marketing primarily includes the following modes for brand promotion:
- Print ads
- Radio ads
- Television ads
- Promotional brochures
- Business cards
- Networking events
- Cold calls or even referrals
Traditional marketing have been there for a long time now and still offers a lot of advantages that increase brand awareness. It allows you to reach a wider base of potential clients across many different demographics. This marketing method also allows your brand to reach out to consumers and interact with them on a more personal level, more than what you would be able to do online or digitally. When it comes to determining where they’ll purchase their needs, consumers prefer the business with human interaction.
In a digital age, business cards are still extremely effective and efficient in serving as reminders of your business that consumers can look through at all times. Tangible items are good ways to bring your brand to the consumer, rather than relying on them to find your business on other platforms, and possibly finding a competitor instead.
What is digital marketing?
In today’s online world where everyone is using the power of internet, digital marketing has become indispensable with some clear winning advantage over traditional marketing. A report confirmed that “digital marketing increases conversion rates by 26%”.
Digital marketing makes it easier for potential customers to engage and interact with the brand, purchase products online, rate them and even offer feedback that the entire market can read. It also offers a real-time customer service and lower costs compared to traditional marketing. You will be able also to track results and even record them through Google Analytics and the insight tools, you can see in real-time what is and what is not working for your business online and improve your business strategy according to the same. Also you can see how many visitors are viewing your website, conversion rates and more.
To conclude, both marketing methods have advantages that needs to complement each other.Thus, it’s important for business owners to focus on both means, in order to maximize marketing efforts and attract as many customers as possible.