Keywords are more than words—they're a valuable asset to have a successful online marketing. Knowing the right keywords that potential customers use to find a business is crucial if you want to tap into the huge competition on search engines. Researching keywords has been an essential part of both search engine optimization (SEO) and content optimization. If you want your web pages to deliver optimal results then you have to concentrate on long-tail keywords.
How to find the right keywords for your website?
- Build a List of Keywords Connected with Your Business
List down keywords and phrases that are relevant to your business. These are keywords that you think are suitable to use to maximize the visibility of your website online.
- Use a keyword tool
Use keyword tools to research your potential target keywords. With these tools you can gather data on keyword volume and trends, keyword competition, similar keywords, and more. According to Hubspot, here are the best tools to help you find keywords:
- Google Keyword Planner
- Google Trends
- Keyword Tool.io
- Term Explorer
- Moz's Keyword Difficulty Tool
- HubSpot's Content Strategy Tool3. Incorporate Location-Based Keywords.
Adding a country, region, state, or city name to a main keyword can help you stand out from the crowd and show up higher in local search results.
Local keywords work best when you have a physical location for your business. That way, your business shows up in Google Maps and you can encourage prospects to buy from you either in-store or online.
You can use local keywords without a physical location to capitalize on your target market’s desire to shop locally, to offer fast shipping, or if they will want to have a meet up.
- Keep an Eye on Trends.
Trends show you what’s popular on search. If any of the trending search queries or topics are related to your niche, or if you can effectively news jack a trending topic, you can get a lot of traffic very quickly.
- Study the Competition.
Make a list of your main competitors and get their domains. Use these steps to discover keywords from competitor domains:
- Access the keyword tool and log in.
- Input your competitor's web address.
- Review the listings, and scroll down to view all and see the collection of keywords including ad group ideas.
You would pick the keywords that have (exact) search counts and that closely match your site as a starting formula.
Once your keywords are ready, it’s time to utilize them into your blog posts, social media posts, your website's content or wherever possible! The more you use keywords within your content, the easier for your website to rank well on the search engine which allows your target audience to find you.