Social media marketing has had a major effect on the world and business. If you’re a marketer, you will be thinking of ways on how you will do your strategic plan succeed in 2018.
Today, technology has grown so much most especially in the marketing field. Let's talk about how social media marketing strategies altered in the past years.
The graphics software raised. Posts on Social media with photos get 53% more likes, 104% more comments and 84% more click-throughs than text-based posts. With the rise of websites, it's going to become increasingly important to produce content in the visual form, whether it is infographics, images with text overlay or pretty quote graphics. We'll be using more graphics and images to turn our written content into visual content to make it more shareable on social media.
The contents will be bigger and better. Simple messages and simple questions aren't enough. To gain a deeper connection with your clients, a business needs to engage on a deeper and more intelligent level. Short videos, infographics, quality imagery and polls are all ways to engage deeper. Companies need to look at the content they put out and ask themselves, "Is this enough?". Its content should be smart and engaging, and the audience engagement should also be very high. Companies need to focus on the audience they have and not the fans they want. If your message is always trying to reach out, you'll have more the customer and audience to connect with your business.
Some of the major social media platforms are:
- Facebook is the most popular social networking site on which you can create profiles, share photos and videos, send messages and keep connected with friends, family, and colleagues, for free. People and businesses can also create Facebook pages to help build relationships, find new customers and increase sales. There are 2.01 billion monthly active users worldwide, making it the first social network ever to do so.
- Twitter is a free online news and social networking service that allows users post and interact with messages known as "tweets". Twitter has 330 million monthly active users (MAUs) worldwide, about a four percent increase over last year.
- LinkedIn is a social networking site designed specifically for the business community, professionals, managers etc. Basically, this site allows the registered member to connect with past and current colleagues, increase their number of business connections, network within their industry, discuss business ideas, search for jobs and look for new hires. LinkedIn has reached a massive 500 million users and 250 monthly active users worldwide.
- Instagram is a fast-growing social media platform that allows users to share photos, videos, stories and promote their business using a smartphone. Instagram is used by many brands to promote their products, tap into their target audience and drive real social value. Instagram has 800 million monthly active users.
Tapping into these major social networks, your business gets found by people using social media who are searching for the things that you offer precisely when you implement an effective social media marketing strategy.