Gone are the days when business people would advertise their company through business cards which briefly introduced their company. There is no doubt that business cards are a great way to advertise your business to current and potential customers, however they do have limitations. It leaves too many unanswered questions that you might not be around to answer. A website can do much more for the advertising of your business.
Technology is moving at such a quick pace, it’s usual to feel like you’ve got a box of whiplash trying to keep up with the digital era. This has extremely helped them to have websites for their business; reach their target market all the more proficiently. Reality has it that technology has done so much good to all businesses including the small and medium-sized enterprises. Companies now consider online advertising as a necessity to remain competitive.
Your website represents your business and what you do as it serves as the storefront of your company and a well-built website can be the key to success.
Here are five reasons why your website is more important than your business card:
1. Can Be Accessed Anytime, Anywhere
In order for someone to know about your business or to be able for them to contact you directly, you have to hand your business card to them personally. That’s not how websites work. People are able to access a website from anywhere and anytime in the world. Through this, a great website lets potential customers to find you regardless of the time or place which can expand your business to locations you’d never well thought-out of.
2. Boost your Competition
In order to survive in a huge competition and to be an effective player in your niche in today’s digital age, you have to know the competition and observe their strategy. If your competitors have a website and you don’t, chances are customers will choose them instead of you. Customers find it more convenient using an online website that can be accessed anywhere and anytime using any device rather than skimming through a business card.
A quality and search engine optimized website serves as a revenue generating tool and lure customers to purchase from you. Many customers also tend to sign up and subscribe for your company’s newsletters which tell them about your new products, services, promotions or events sent automatically to them by email. This allows you to save on time and other costs.
3. Ability to create promotions
Business cards only contains the basic info about your company. Can you imagine if you put your promotions in your business card? Having a website is an ideal way to reach out to customers and offer your products and services instant and free. Unlike offline marketing such as coupons, brochures, leaflets, and flyers which require you to invest time and money. Through a website, you can update your products and services anytime you want without any hassle.
4. Gaining customer feedback
One of the most influential part on a website is the customer feedback, either negative or positive. Positive customer feedback informs other visitors of your website that your product or service is not only legitimate, but has a good quality that other people are seeing great results from it. Negative feedback should not also be ignored because it is helps you to know what needs to be changed and improved with your products and services.
Replying to customers feedback will make them feel valued and respected that builds trust and strong relationship with them, and therefore, they are more likely to purchase your products and services again.
5. Build brand awareness
Having an active online presence is the easiest way to have a consistent interaction with customers to gain their trust and to increase brand awareness. Trust is the key to build a strong and long-term relationship with customers. It helps a business to retain existing customers, get them to buy often and serves as an ambassador to acquire new customers.
A blog, feedback form, contact form or FAQ section on your web design will make it easy for existing and potential customers to communicate and engage with you and help them with any questions they may have about your industry. Through this, trust is established with them before even meeting them.