Over the past few years, advertising strategies and the digital landscapes have changed and expanded significantly. As such, the landscape of content marketing has changed, as well. Before, marketing was traditional. It used radio advertisements, print ads, television advertisements, and other traditional channels to allure the public. This marketing strategy, though, was functional at that time. However, with the advent of digital marketing and with the revolution of social media, different approaches to marketing have come into the surface, diluting the effectiveness of traditional marketing. Thus, updating your strategy certainly means to keep up with the changing landscape and take advantage of the new, digital marketplace.
If you own a business, regardless of its size, online video marketing is one of the most versatile and profitable advertising and marketing tool you should focus on. If you’re doubtful about its benefits, here are 5 things video can do for your business:
It Can Powerfully Engage an Audience
Human beings are visual creatures and almost everyone loves compelling and high-quality video content. A third of all the time people spend online is dedicated to watching videos. There’s no doubt that your target audience is likely watching videos online and by creating a targeted video that speaks effectively about your business could enhance brand loyalty, trust, sales, conversions and more.
Video is a great way to tell your customer what distinguishes you from your competition which powerfully engages them and sets you apart from those static ads of your competition. Because video content is highly visual and auditory, 80% of customers remember a video they’ve watched in the last month. With this reason, they also remember your brand, which translates to more sales and leads for you. Your videos can help you have a face they can recognize and come to trust. That’s the kind of relationship you want with your customer.
To achieve the highest engagement, make your video short and powerfully compelling introduction to leave them wanting more. Consider front-loading your video with the most important information at the beginning and strive to make your content as concise as possible, says Wistia’s Ben Ruedlinger.
It Can Help You Rank Better in Google Search
Getting on the first page of Google search result is harder than ever but an embedded video to your website can do wonders for your Google rankings. Forrester Research Group says “video is 53 times more likely than text pages to appear on the first page of a search engine.”
As the most popular search engine, Google also owns YouTube – the second largest search engine globally. YouTube processes more than 3 billion searches a month. 100 hours of video are uploaded every minute and since this acquisition Google algorithms heavily favour video content over text-based.
To help video rank your site to the first page of Google search result, you should ensure to do the following: create high-quality video, upload to YouTube first then embed on your site; focus on long tail keywords in your video titles and write some introductory copy on the same page as your video using appropriate keywords to help the spiders better understand what your video is about; submit a video sitemap to Google.
It Can Increase Web Traffic
Businesses using video enjoy 41% more web traffic from search than those who don’t use video. Video embedded on a landing page can increase conversion rates by 80 percent or more. And, homepage videos increase conversions by 20 percent or more.
It Can Increase Your Conversion Rate
Video is a powerful way to communicate your brand and it can make a huge difference to conversion rates: HubSpot reports that 39% of business decision-makers contact a retailer after viewing a video content. While, 90% of online shoppers find video helpful in making shopping and buying decisions. Retailers who provide online video to show off their products and services are likely to sell a lot more than those with no video.
It Can Increase Your Profits
All businesses ultimate goal is to increase sales and videos are powerful tool to achieve this goal. Businesses using video raise company profits 49% faster year over year than those businesses without video. Did you know? A one minute of video is the equivalent of 1.8 million words. In fact, 79% of consumers rely on a video to get more information about a product, and 64% are more likely to buy a product online which can undoubtedly increase your profits dramatically.
That was a lot of information which proves that video marketing can really reap many benefits for your business. Using video content for your marketing campaign is one of the best investments you can make. If you have the budget and to make it easier for you, of course, you can hire a digital marketing company and have them make a video for you. But don’t be put off by thinking it’s a costly option – you can make effective video yourself with the right tool available.